Ginger Enhances Behavioral Health Coaching Training Capabilities with New Approval from the National Board of Health and Wellness Coaching

Ginger becomes first on-demand mental health platform with coaching, therapy and psychiatry services to have an Approved Health and Wellness Coach Training and Education Program by the NBHWC.

June 23, 2022
Santa Monica, California

SANTA MONICA, Calif.--(BUSINESS WIRE)--Ginger, the leader in on-demand mental healthcare, today announced that The Ginger Training Institute Behavioral Health Coach Training Program has been designated an Approved Health and Wellness Coach Training and Education Program by the National Board for Health and Wellness Coaching (NBHWC).

The NBHWC program approval is a rigorous process that identifies health and wellness coach training and education programs that have met the NBHWC-published standards for preparing capable and competent health and wellness coaches. Graduates of this program are eligible to apply for the Health and Wellness Coaching Certifying Examination to become a National Board Certified Health & Wellness Coach (NBC-HWC).

The Ginger Training Institute, Headspace Health's training program designed to train the next generation of behavioral health coaches and clinicians in a fully virtual setting, provides multidisciplinary training, support, and mentorship based on a foundation of inclusion, diversity, belonging, equity, and access. The new approval from NBHWC builds on Ginger’s industry-leading standards for its behavioral health coaches, which include master’s-level education in a psychology-related field, over two years of relevant experience, and 200 hours of supervised training on the Ginger platform.

The newly approved program offers Ginger coaches an additional comprehensive, ten-month cohort-based curriculum led by a team of Ginger psychologists, psychiatrists, therapists, social workers, and NBC-HWC coaches. The program has a behavioral health orientation with an emphasis on delivering culturally responsive and identity-affirming care and is designed to help Ginger’s coaches develop an awareness of both their own and their clients’ intersecting identities as well as their environmental and societal realities.

“As the global mental health crisis continues to intensify, behavioral health coaching has quickly gained widespread adoption and acceptance among the healthcare community, employers, payers, and patients alike,” said Dana Udall, Ph.D., Chief Clinical Officer at Headspace Health. “The receipt of this approval from NBHWC is a testament to our deep commitment to providing our members with the highest quality of coaching, whenever and wherever they need it. We're thrilled to provide this training to our coaches, and eventually open up our program to the next generation of providers, whose work is life-changing for so many people around the world.”

Behavioral health coaching takes an active, goal-oriented approach to address a wide array of sub-acute mental health challenges, ranging from sleep issues to communication struggles. Ginger’s coaches are trained to identify the need for higher-level care and help to escalate members into therapy or psychiatry services when needed. They also support individuals through their entire care journey. Ginger’s team-based approach is proven to decrease symptoms of anxiety, as published in the Journal of Medical Internet Research (JMIR).

In addition to its Behavioral Health Coaching Program, the Ginger Training Institute provides clinical training for therapists through a postdoctoral fellowship program, designed for students who have completed both an APA-accredited doctoral program in clinical or counseling psychology and an APA-accredited internship. This program provides an immersive experience that not only allows trainees to hone their skills in teletherapy, but also allows opportunities to develop skills in Ginger’s multidisciplinary, team-based model. Ginger’s postdoctoral fellowship currently offers four specialized tracks, including diversity, equity, inclusion, and belonging; product; research and evidence; and clinical supervision and program development.

To learn more about the Ginger Training Institute, please visit To apply to the 2022-2023 postdoctoral fellowship, please visit our careers page.

About Ginger

Everyone deserves access to incredible mental healthcare. The Ginger app provides members with access to unlimited self-guided care and 24/7 on-demand coaching, as well as video-based therapy and psychiatry support. Ginger's care providers work as a team to deliver high-quality care in a value-based model that helps members get better faster, and reduces costs for everyone. For more information on Ginger, please visit or find us on Twitter at @CareByGinger.

Headspace Health is a leading provider of mental health and wellbeing solutions, touching the lives of over 100 million people in 190 countries. Through our flagship Headspace brand, we provide mindfulness tools for everyday life, including meditations, sleepcasts, mindful movement, and focus exercises. Our enterprise brands, Headspace for Work and Ginger, are distributed through over 3,500 enterprises, including Starbucks, Adobe, Delta Air Lines, and Paramount, and through health plans such as Cigna. Our members and enterprise partners’ employees have access to mindfulness and meditation tools, CBT, coaching, therapy, and psychiatry, helping them to be healthier and more productive. To learn more about Headspace Health and our family of brands, visit


Sara Lindsey
Senior Manager, Enterprise Communications, Headspace Health
+1 919 802 8475